Empowered by Technology, Forging New Horizons — Xiaomi Auto Dongqi Road Store, Operated by SOHO Tianhong, Officially Opens

On August 26, 2025, the Xiaomi Auto Dongqi Road Store, jointly developed and operated by SOHO Tianhong, officially commenced operations in Nanjing. The opening ceremony attracted numerous distinguished guests, including Li Ming, Vice President and Member of the Party Committee of SOHO Holdings Group, Zhang Qingfeng, Member of the Party Committee of SOHO Holdings Group, Guo Jinbao, Head of Xiaomi Group Jiangsu Branch, external directors of SOHO Tianhong, representatives from industry associations, members of SOHO Tianhong’s leadership team, strategic partners, media representatives, and customer representatives. Together, they celebrated the launch of this important project.

Building a One-Stop Automotive Service Experience

Situated at No. 11 Tianlin Road in Dongshan Automobile Industrial Park, Jiangning District, Nanjing, the Xiaomi Auto Dongqi Road Store has been designed around a modern and customer-oriented concept. The facility integrates multiple functional zones, including a vehicle exhibition area, Xiaomi ecosystem experience space, customer reception lounge, and professional after-sales service center.

Supported by an experienced sales team and technically proficient service personnel, the store is committed to delivering efficient and comprehensive solutions throughout the customer journey. During the opening event, visitors had the opportunity to explore multiple Xiaomi vehicle models in various colors and configurations. The newly released Xiaomi YU7 attracted significant attention, highlighting Xiaomi Auto’s latest achievements in intelligent new energy vehicle development and technological innovation.

Technology-Driven Innovation Shaping Future Mobility

As China’s automotive industry accelerates its transition toward high-quality and intelligent development, Xiaomi Auto continues to strengthen its competitive advantages through advanced technologies such as artificial intelligence and the Internet of Things (IoT). These technologies are widely applied in intelligent driving assistance, smart cockpit systems, and energy management solutions, enhancing both vehicle intelligence and operational efficiency.

The establishment of the Dongqi Road Store marks another milestone in the strategic partnership between SOHO Tianhong and Xiaomi Auto. By expanding Xiaomi Auto’s service network in Nanjing, the new facility will provide consumers with more convenient vehicle purchasing experiences and enhanced after-sales support services.

Looking forward, both parties plan to further expand cooperation across multiple areas, including market development, technological innovation, product promotion, and service optimization. Together, they aim to contribute to the sustainable growth of the regional intelligent vehicle industry while supporting the broader advancement of smart mobility technologies.

The opening of the Xiaomi Auto Dongqi Road Store not only reinforces Xiaomi Auto’s market presence in Nanjing but also lays a solid foundation for future collaborative initiatives that will continue to redefine modern transportation through innovation and technology.

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SOHO Tianhong Automotive Group Co., Ltd